MARKETING
Using a consistent daily advertising plan will improve your chances in reaching your potential buyers.
Build "Top of Mind" awareness by repetition ... repetition builds reputation.
Here's what happens to an IDEA without repetition:
"Given to 100 people
... after 24 hours, 25 have forgotten it
... after 48 hours, 50 have forgotten it
... after 4 days, 85 have forgotten it
... after 16 days, 98 have forgotten it"
- William J. Tobin, Author and Sales Consultant
Benefits of Radio
Individual "Needs Analysis" Reports
Long and Short-Term Contracts
Creative Marketing Ideas
Saturation Packages
Various Value-Added Advertising Program Schedules
Co-op Advertising
Needs Analysis:
KOZY/KMFY/J105 sales representatives can perform a needs analysis that fully explains your business to us - pros, cons, myths, misconceptions, unique features, target audience, etc.
Long-Term Contracts:
Our most popular advertising program is long-term advertising. It builds to-of-mind awareness, promoting your special features and products. Long-term contracts have a substantial cost-per-message discount.
Creative Marketing:
Need a special promotion, an idea, an event to help build traffic? We can help - from creative copy to creative in-store events - it's part of our service to advertisers.
Saturation Packages:
Need instant traffic and response?
KOZY/KMFY/J105 have a variety of saturation packages to make your event a success.
Value-Added Advertising Program Schedule:
Many of the KOZY/KMFY/J105 packages and promotions feature value-added benefits. KOZY/KMFY/J105 offers quarterly and monthly packages and promotions that give advertisers more bang for their buck.
Co-op Advertising:
Each week in the immediate KOZY/KMFY/J105 broadcast area, there are thousands of dollars in co-op advertising that is going UNSPENT!
We are associated with a national Co-op Advertising Research firm that can stretch your advertising budget. In some cases, co-op advertising will pay up to 100% of the advertsing investment on KOZY/KMFY/J105.