MARKETING
Using a consistent daily advertising plan will improve your chances in reaching your potential buyers.
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Build "Top of Mind" awareness by repetition ... repetition builds reputation.
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Here's what happens to an IDEA without repetition:
"Given to 100 people
... after 24 hours, 25 have forgotten it
... after 48 hours, 50 have forgotten it
... after 4 days, 85 have forgotten it
... after 16 days, 98 have forgotten it"
- William J. Tobin, Author and Sales Consultant
Benefits of Radio
Individual "Needs Analysis" Reports
Long and Short-Term Contracts
Creative Marketing Ideas
Saturation Packages
Various Value-Added Advertising Program Schedules
Co-op Advertising
Needs Analysis:
KOZY/KMFY/J105 sales representatives can perform a needs analysis that fully explains your business to us - pros, cons, myths, misconceptions, unique features, target audience, etc.
Long-Term Contracts:
Our most popular advertising program is long-term advertising. It builds to-of-mind awareness, promoting your special features and products. Long-term contracts have a substantial cost-per-message discount.
Creative Marketing:
Need a special promotion, an idea, an event to help build traffic? We can help - from creative copy to creative in-store events - it's part of our service to advertisers.
Saturation Packages:
Need instant traffic and response?
KOZY/KMFY/J105 have a variety of saturation packages to make your event a success.
Value-Added Advertising Program Schedule:
Many of the KOZY/KMFY/J105 packages and promotions feature value-added benefits. KOZY/KMFY/J105 offers quarterly and monthly packages and promotions that give advertisers more bang for their buck.
Co-op Advertising:
Each week in the immediate KOZY/KMFY/J105 broadcast area, there are thousands of dollars in co-op advertising that is going UNSPENT!
We are associated with a national Co-op Advertising Research firm that can stretch your advertising budget. In some cases, co-op advertising will pay up to 100% of the advertsing investment on KOZY/KMFY/J105.