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ADVERTISING

Using a consistent daily advertising plan will improve your chances
in reaching your potential buyers.

BUILD TOP-OF-MIND AWARENESS THROUGH REPETITION.

REPETITION BUILDS REPUTATION.

Here’s what happens to an IDEA
Without repetition!
*Given to 100 people

…after 24 hours 25 have forgotten it
…after 48 hours, 50 have forgotten it
…after 4 days, 85 have forgotten it
…after 16 days, 98 have forgotten it

*William J. Tobin, Author and Sales Consultant

KOZY/KMFY Radio offers the following benefits:

  • Individual ‘Needs Analysis’ reports
  • Long and Short Term contracts
  • Creative Marketing Ideas
  • Saturation packages
  • Various Value-Added Advertising Program Schedule
  • Co-op Advertising

Needs Analysis:
KOZY/KMFY Sales representatives can perform a ‘Needs Analysis’ that fully explains your business to us – pros, cons, myths, misconceptions, unique features, target audience, etc. Your business is different from the “guy down the street”, yet, you have unique traffic and profit-potential. Decide to get your ‘unfair share’ of the available consumers Dollars…contact KOZY/KMFY Radio in Grand Rapids today!

Long Term Contracts:
Our most popular advertising program: Long term advertising builds top-of-mind awareness, promoting your special features and products. Long-term contracts have a substantial cost-per-message discount.

Short Term Contracts:
We’re as flexible as radio ought to be. KOZY/KMFY Radio can develop effective short-term advertising campaigns, complete with state-of-the-art production facilities.

Creative Marketing Ideas:
Need a special promotion, an idea, an event to help build traffic? We can help – from creative copy to creative in-store events – it’s part of our service to advertisers.

Saturation Packages:
Need instant traffic and response? KOZY/KMFY has a variety of saturation packages to make your event a success.

Value-added Advertising Program Schedule:
Many of the KOZY/KMFY “packages and promotions” feature value-added benefits. KOZY/KMFY offers quarterly and monthly packages and promotions that give advertisers “more bang for their buck”.

Co-op Advertising:
Each week in the immediate KOZY/KMFY broadcast area, there are thousands of dollars in co-op advertising that is going UNSPENT! KOZY/KMFY is associated with a national Co-op Advertising Research firm that can stretch your advertising budget. In some cases, co-op advertising will pay up to 100% of the advertising investment on KOZY/KMFY.

To get started, contact a KOZY/KMFY sales representative today!
(218) 999-KOZY or (218) 999-KMFY

or E-Mail General Manager Jim Lamke at
jimlamke@kozyradio.com